Having launched in 2008, Darling has grown to become an award winning and exciting independent global women’s clothing brands in just four years.
The Darling range is the vision of Nadia Moraes, the London based designer and entrepreneur who created the label. As an independent boutique owner, Nadia spent many years sourcing pieces for her shops and was inspired to launch her own collection by the lack of affordable, beautiful and stylish clothing available.
Ultra feminine, vintage inspired and quintessentially ‘English’, Darling’s unique brand identity is behind the success and popularity. But it’s not all about the English Vintage Looks, subtle design details in the clothing highlight an independent edge that is valued by the Darling retail network and worn with personal passion by the women who eagerly await each season’s new approach and exciting range. Darling offers affordable luxury product with an emphasis on quality and attention to detail.
Celebrity ‘Darlings’ include Kelly Brook, Anna Friel, Peaches Geldof, Fearne Cotton and Holly Willoughby, and Darling has graced the pages of Elle, Marie Claire, Grazia, Look as well as featuring on shows including X Factor, GMTV and Celebrity Juice.
Latest News: Darling Clothes have been voted Womenswear Brand of the Year 2011 at the Drapers Fashion Awards 2011. A wonderful achievement which highlights yet again the ongoing success of Darling Clothes.