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Darling, My Story

OUR STORY

Having launched in 2008, Darling London has quickly gained a reputation for creating beautifully crafted fashion for confident women, who know their own style. From the beginning, Darling has had a clear vision and focus, to create affordable and luxurious clothing, paying close attention to the style and design of each piece.

The brand is underpinned with a free spirited and ultra-feminine aesthetic. It has a quintessentially ‘English’ attitude, and mixes classic silhouettes with rich colours, textures and bold prints. Under the creative direction of the founder, Nadia Moraes, each collection is created by our in-house design team, to ensure that the true essence of the brand is captured in every style.

As an independent brand we’ve had amazing growth, we’ve previously won the Draper’s ‘Brand of The Year’ award, and we now have a portfolio of over 1000 stockists worldwide, across 32 countries. Darling aims to inspire women - in fashion and in their thoughts. Follow us on our inspirational journey….

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